Founder of Amazon in 1994, Jeff Bezos transformed global commerce through e-commerce and cloud computing. He is one of the wealthiest people in the world and founded Blue Origin for private space exploration.
Jeff Bezos(1964 — ?)
Jeff Bezos
États-Unis
8 min read
Frequently asked questions
Famous Quotes
« Your margin is my opportunity.»
« If you can't feed a team with two pizzas, it's too large.»
Key Facts
- 1994: Amazon founded in a garage in Seattle
- 2006: Launch of Amazon Web Services (AWS), a pioneer in cloud computing
- 2013: Acquisition of The Washington Post for $250 million
- 2018: Amazon becomes the second American company to exceed $1 trillion in market capitalization
- 2021: Resignation as Amazon CEO and first spaceflight with Blue Origin
Works & Achievements
Founded in 1994 and launched online in 1995, Amazon began as a simple virtual bookstore before becoming the world's largest marketplace. It has radically transformed retail commerce across every continent.
This annual subscription program with free fast delivery invented a new model for customer loyalty. It now has more than 200 million subscribers worldwide and has redefined consumer expectations around shipping.
Amazon's cloud computing service has become the global leader in its field, providing computing infrastructure to thousands of businesses, startups, and institutions. It is today Amazon's primary profit engine.
This e-reader transformed the publishing industry, allowing millions of readers to access entire libraries from a single lightweight device. It also disrupted traditional publishers and booksellers.
This private aerospace company develops reusable rockets with the goal of making access to space affordable. It embodies Bezos's deep conviction that humanity must expand beyond Earth to ensure its long-term survival.
Bezos purchased this major American daily newspaper, founded in 1877, for $250 million out of his own pocket. He invested heavily in its digital infrastructure, rescuing a press institution from the crisis that was devastating the industry.
Anecdotes
At age 10, Jeff Bezos tried to dismantle his baby bed with a screwdriver so he could have an adult bed. This childlike mechanical curiosity foreshadowed his future as an inventor: his mother recalls that he systematically took apart everything he could get his hands on in the family home in Houston.
In 1994, Bezos held a very well-paid position on Wall Street when he came up with the idea for Amazon. To decide whether to leave it all behind, he used what he called the 'regret minimization framework': he imagined himself at 80 and asked which he would regret more — having tried and failed, or never having tried at all. The answer was obvious.
Amazon literally started in a garage in Bellevue, Washington, in 1994. Bezos and his wife MacKenzie drove the first packages to the post office themselves. The first work tables were doors salvaged from Home Depot laid across sawhorses — a practice that became a symbol of frugality he upheld for years in Amazon's offices.
The name 'Amazon' was not the first choice: Bezos initially wanted to call his company 'Cadabra' (as in 'abracadabra'). His lawyer pointed out that it sounded too much like 'cadaver' over the phone. He then chose Amazon, because the river is the largest in the world — just as he wanted his bookstore to be the largest in the world.
On July 20, 2021, Bezos himself traveled to space aboard Blue Origin's New Shepard capsule. He chose this symbolic date because it was the 52nd anniversary of the Apollo 11 moon landing. Upon his return, he thanked Amazon employees and customers for “paying for all of this” — a remark that sparked controversy in the world press.
Primary Sources
It's all about the long term. We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations.
Cleverness is a gift, kindness is a choice. Gifts are easy — they're given after all. Choices can be hard. You will be defined by your choices.
Amazon is not too big to fail. In fact, I predict one day Amazon will fail. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.
I'm so grateful to all of you — every Amazonian — for helping build such a permanent institution. The scope and influence Amazon has had and will continue to have is hard to overstate.
Key Places
Jeff Bezos's hometown, where he was born on January 12, 1964. He grew up there in a modest family before moving to Miami for high school, where he graduated as valedictorian.
Bezos earned his degree in electrical engineering and computer science here in 1986 (magna cum laude). It was here that he gained the technical skills that would allow him to build Amazon, and where he delivered a widely remembered commencement speech in 2010.
It was in this suburban garage that Bezos founded Amazon in 1994 with his wife MacKenzie. This iconic spot has come to symbolize Silicon Valley's "garage startup" culture and the American myth of the entrepreneur who started from nothing.
Amazon established its global headquarters in Seattle, profoundly transforming this port city into a world-class technology hub. The Amazon campus, with its iconic biosphere domes, has become a symbol of the new digital economy.
In this remote Texas desert, Blue Origin built its space launch facility. It was from this site that Bezos flew to space on July 20, 2021, aboard the New Shepard rocket — a date deliberately chosen to coincide with the anniversary of Apollo 11.
